Email and outbound statistics
Updated
Every page below lists statistics as single sentences with the publisher, the data year and a link to the original source. Figures we calculate ourselves are labelled and show their method.
Personalization Statistics 2026
93.2% of marketers say personalisation lifts leads and sales, yet 53% of customers had a bad personalised experience. Email, revenue, privacy and AI data.
Key figure: 93.2% of marketers said personalised or segmented experiences led to more leads and purchases in 2026, according to HubSpot.