Amazon Statistics 2026: Revenue, Segments, Sellers, Ads and AWS
Amazon net sales rose 12% to $201.9 billion in the third quarter of 2026, according to Amazon. Sales for the first nine months of 2026 reached $584.1 billion, up 16% by our calculation. In 2025 Amazon made $716.9 billion in net sales and $80.0 billion in operating income. AWS grew 39% in the third quarter of 2026 and produced 63% of Amazon's operating income by our calculation. Third-party seller services made up 24.0% of 2025 sales and advertising 9.6%.
Key statistics
- Amazon net sales rose 12% year on year to $201.9 billion in the third quarter of 2026, according to Amazon.
- Amazon net sales grew 16% year on year to $584.1 billion in the first nine months of 2026, calculated by StatisticsGlobal from Amazon data.
- Amazon net sales rose 12% to $716.9 billion in 2025, up from $638.0 billion in 2024, according to Amazon.
- Amazon third-party seller services revenue reached $172.2 billion in 2025, 24.0% of net sales, calculated by StatisticsGlobal from Amazon data.
- AWS produced 63% of Amazon operating income in the third quarter of 2026, calculated by StatisticsGlobal from Amazon data.
Amazon revenue statistics
Amazon reports net sales every quarter in an earnings release filed with the SEC. The table logs each quarter from the start of 2025, split into the three segments Amazon reports.
Amazon net sales rose 12% to $201.9 billion in the third quarter of 2026, according to Amazon. That was slower than the 20% growth in the second quarter. The reason is timing. Prime Day fell in the second quarter of 2026 for most large countries, against the third quarter in 2025. Amazon says third quarter growth would have been about 4 points higher without the shift. Over the first nine months of 2026, sales grew 16% to $584.1 billion by our calculation.
Profit grew faster than sales. Operating income rose to $28.1 billion in the third quarter of 2026, a 13.9% margin and Amazon's highest ever. For 2025 as a whole, the margin was 11.2% by our calculation. North America is still the biggest segment, with 59.5% of 2025 sales. But AWS earned 57% of 2025 operating income from only 18% of sales.
Net income needs a caveat. Amazon booked $16.8 billion of pre-tax gains from its Anthropic investments in the first quarter of 2026 and $53.4 billion of non-operating gains in the second. That pushed second quarter net income to $62.6 billion. Those gains are not from selling goods or services. Operating income is the better guide to how the business is doing. For the wider online retail picture, see our Black Friday statistics page.
Source: Amazon quarterly earnings releases. 2025 quarters from the prior-year columns of the 2026 releases.
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Amazon net sales rose 12% year on year to $201.9 billion in the third quarter of 2026, according to Amazon.
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Amazon net sales grew 16% year on year to $584.1 billion in the first nine months of 2026, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $584.1 billion net sales for the nine months to 30 September 2026 / $503.5 billion for the same period of 2025 = 1.160, a rise of 16.0%. Both figures from the Q3 2026 earnings release.
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Amazon net sales rose 12% to $716.9 billion in 2025, up from $638.0 billion in 2024, according to Amazon.
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Amazon expects fourth quarter 2026 net sales of $240.0 billion to $247.0 billion, up 12% to 16% year on year, according to Amazon.
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Amazon third quarter 2026 sales growth would have been about 4 points higher without Prime Day moving into the second quarter, according to Amazon.
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Amazon operating income rose to $28.1 billion in the third quarter of 2026, a 13.9% operating margin and the highest in its history, according to Amazon.
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Amazon operating income rose to $80.0 billion in 2025, up from $68.6 billion in 2024, according to Amazon.
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Amazon earned an operating margin of 11.2% in 2025, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $80.0 billion operating income / $716.9 billion net sales in 2025 = 11.2%.
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Amazon net income fell to $20.7 billion in the third quarter of 2026, from $21.2 billion a year earlier, according to Amazon.
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Amazon first quarter 2026 net income of $30.3 billion included $16.8 billion of pre-tax gains from its Anthropic investments, according to Amazon.
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Amazon net income was $62.6 billion in the second quarter of 2026, including $53.4 billion of pre-tax non-operating gains mainly from Anthropic investments, according to Amazon.
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Amazon booked $70.2 billion of pre-tax gains, mainly from Anthropic investments, in the first half of 2026, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $16.8 billion pre-tax gains in Q1 2026 (Q1 2026 release) + $53.4 billion non-operating pre-tax other income in Q2 2026 (Q2 2026 release) = $70.2 billion. Q1 is described as gains from Anthropic investments; Q2 as primarily from Anthropic investments.
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Amazon North America segment sales rose 6% year on year to $112.9 billion in the third quarter of 2026, according to Amazon.
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Amazon International segment sales rose 5% year on year to $43.1 billion in the third quarter of 2026, according to Amazon.
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Amazon North America segment operating income rose to $8.7 billion in the third quarter of 2026, from $4.8 billion a year earlier, according to Amazon.
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Amazon North America segment sales rose 10% to $426.3 billion in 2025, according to Amazon.
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Amazon International segment sales rose 13% to $161.9 billion in 2025, according to Amazon.
| Period | North America | International | AWS | Total net sales |
|---|---|---|---|---|
| Full year 2025 | 426.3 | 161.9 | 128.7 | 716.9 |
| Q4 2025 | 127.1 | 50.7 | 35.6 | 213.4 |
| Q1 2026 | 104.1 | 39.8 | 37.6 | 181.5 |
| Q2 2026 | 116.2 | 42.2 | 42.2 | 200.6 |
| Q3 2026 | 112.9 | 43.1 | 46.0 | 201.9 |
Amazon third-party seller statistics
Amazon reports the fees it earns from independent sellers as third-party seller services revenue. It does not report the value of goods those sellers sell, so seller numbers come from Amazon's own seller report.
Amazon third-party seller services revenue reached $172.2 billion in 2025 by our calculation, or 24.0% of net sales. These are fees Amazon earns from sellers, not the value of goods sold. In the third quarter of 2026 the line grew 9% to $46.5 billion. Over the first nine months of 2026 it grew 13%, faster than Amazon's own online stores at 9%.
Amazon says selling partners now account for more than 60% of sales in its store. More than 75,000 independent sellers passed $1 million in sales in 2025, up 36% from 2024. US independent sellers averaged more than $375,000 in sales. These are company figures from Amazon's seller report. They are not audited, and Amazon does not publish its total gross merchandise value.
The online store quarters were distorted by Prime Day. Online stores revenue grew 14.6% in the second quarter of 2026 by our calculation, then just 2% in the third. Adobe counted $26.4 billion of US online spend across all retailers during the four days of Prime Day 2026. For scale, the US Census Bureau put all US retail e-commerce at $340.2 billion in the second quarter of 2026, or 17.1% of retail sales.
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Amazon third-party seller services revenue rose 9% year on year to $46.5 billion in the third quarter of 2026, according to Amazon.
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Amazon third-party seller services revenue reached $172.2 billion in 2025, 24.0% of net sales, calculated by StatisticsGlobal from Amazon data.
How we calculated it: Sum of quarterly third-party seller services revenue in 2025: $36,512m (Q1) + $40,348m (Q2) + $42,486m (Q3) + $52,816m (Q4) = $172,162m. $172,162m / $716,924m net sales = 24.0%. Q1 to Q3 2025 figures are the prior-year columns in the 2026 quarterly releases.
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Amazon third-party seller services revenue grew 13% year on year in the first nine months of 2026, against 9% for online stores, calculated by StatisticsGlobal from Amazon data.
How we calculated it: Third-party seller services: $41,578m + $46,780m + $46,492m = $134,850m in Q1 to Q3 2026, against $36,512m + $40,348m + $42,486m = $119,346m in 2025, a rise of 13.0%. Online stores: $203,156m against $186,299m, a rise of 9.0%.
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Amazon online stores revenue was $269.3 billion in 2025, 37.6% of net sales, calculated by StatisticsGlobal from Amazon data.
How we calculated it: Sum of quarterly online stores revenue in 2025: $57,407m + $61,485m + $67,407m + $82,988m = $269,287m. $269,287m / $716,924m = 37.6%.
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Amazon online stores revenue grew 14.6% year on year in the second quarter of 2026, when Prime Day fell in that quarter, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $70,432m online stores revenue in Q2 2026 / $61,485m in Q2 2025 = 1.146. Prime Day moved from Q3 in 2025 to Q2 in 2026 for most large countries, so the quarter is flattered.
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Selling partners accounted for more than 60% of sales in Amazon's store, according to Amazon's 2025 Small Business Empowerment Report.
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More than 75,000 independent sellers passed $1 million in sales in Amazon's store in 2025, up 36% from 2024, according to Amazon.
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Independent sellers in the US averaged more than $375,000 in annual sales in Amazon's store in 2025, according to Amazon.
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Independent sellers in Amazon's store supported more than 2 million US jobs in 2025, according to Amazon.
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Independent sellers created more than 12 million sales-ready listings with Amazon's generative AI tools in 2025, according to Amazon.
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More than 1.5 billion items reached Prime members the same day they were ordered in the third quarter of 2026, according to Amazon.
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US retailers drove $26.4 billion in online spend during the four days of Prime Day 2026, up 9.3% year on year, according to Adobe.
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Mobile devices drove 54.2% of US online sales during Prime Day 2026, according to Adobe.
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Shoppers arriving from AI services converted 40% better than other visitors during Prime Day 2026, according to Adobe.
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US retail e-commerce sales were $340.2 billion in the second quarter of 2026, 17.1% of total retail sales, according to the US Census Bureau.
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US retail e-commerce sales rose 12.2% year on year in the second quarter of 2026, according to the US Census Bureau.
| Line | Full year 2025 (our sum) | Share of 2025 sales | Q3 2026 | Change vs Q3 2025 |
|---|---|---|---|---|
| Online stores | 269,287 | 37.6% | 68,470 | +2% |
| Third-party seller services | 172,162 | 24.0% | 46,492 | +9% |
| AWS | 128,725 | 18.0% | 45,984 | +39% |
| Advertising services | 68,635 | 9.6% | 19,637 | +11% |
| Subscription services | 49,619 | 6.9% | 14,006 | +11% |
| Physical stores | 22,561 | 3.1% | 5,710 | +2% |
| Other | 5,935 | 0.8% | 1,645 | +16% |
| Total | 716,924 | 100% | 201,944 | +12% |
Amazon advertising revenue
Amazon reports advertising services as its own revenue line in every quarterly release, next to subscription services.
Amazon advertising revenue reached $68.6 billion in 2025 by our calculation, 9.6% of net sales. In the twelve months to September 2026 it reached $78.0 billion. Growth was 23% in the fourth quarter of 2025 and 19.8% over the first nine months of 2026.
The third quarter of 2026 was slower, at 11%, or 12% excluding currency moves. Amazon says the Prime Day shift took about 4 points off total third quarter growth. It gives no separate figure for ads. Ads are seasonal too. The fourth quarter of 2025 was the largest of the seven quarters in the table. For how Amazon fits the wider market, see our digital advertising statistics page.
Subscription services grew 11% to $14.0 billion in the third quarter of 2026. Amazon does not publish the number of Prime members in its filings.
Source: Amazon quarterly earnings releases.
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Amazon advertising revenue rose 11% year on year to $19.6 billion in the third quarter of 2026, or 12% excluding currency moves, according to Amazon.
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Amazon advertising revenue rose 23% year on year to $21.3 billion in the fourth quarter of 2025, according to Amazon.
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Amazon advertising revenue reached $68.6 billion in 2025, 9.6% of net sales, calculated by StatisticsGlobal from Amazon data.
How we calculated it: Sum of quarterly advertising services revenue in 2025: $13,921m + $15,694m + $17,703m + $21,317m = $68,635m. $68,635m / $716,924m = 9.6%.
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Amazon advertising revenue reached $78.0 billion in the twelve months to September 2026, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $21,317m (Q4 2025) + $17,243m (Q1 2026) + $19,809m (Q2 2026) + $19,637m (Q3 2026) = $78,006m.
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Amazon advertising revenue grew 19.8% year on year in the first nine months of 2026, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $17,243m + $19,809m + $19,637m = $56,689m in Q1 to Q3 2026, against $13,921m + $15,694m + $17,703m = $47,318m in 2025. $56,689m / $47,318m = 1.198.
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Amazon subscription services revenue rose 11% year on year to $14.0 billion in the third quarter of 2026, according to Amazon.
| Quarter | Advertising services | Subscription services |
|---|---|---|
| Q1 2025 | 13,921 | 11,715 |
| Q2 2025 | 15,694 | 12,208 |
| Q3 2025 | 17,703 | 12,574 |
| Q4 2025 | 21,317 | 13,122 |
| Q1 2026 | 17,243 | 13,427 |
| Q2 2026 | 19,809 | 13,730 |
| Q3 2026 | 19,637 | 14,006 |
AWS revenue statistics
Amazon Web Services is Amazon's cloud business. It is the smallest of the three segments by sales and the largest by profit.
AWS sales rose 39% to $46.0 billion in the third quarter of 2026, according to Amazon. That was its fastest growth in nearly five years. Growth has sped up in each of the last four quarters, from 23.6% at the end of 2025. Amazon puts the AWS annualised run rate at $184 billion.
AWS is also more profitable than a year ago. Its operating margin was 38.7% in the third quarter of 2026, up from 34.5%, by our calculation. It earned 63% of Amazon's operating income in the quarter.
Yet AWS is growing slower than its market. Synergy Research Group estimates cloud infrastructure revenue rose 55% to $167.7 billion in the same quarter. Amazon's share was 26%. By our calculation AWS grew 16 points slower than the market. The scopes are not identical, but the direction matches Synergy's share data. For rival providers, see our cloud market share page.
Source: Amazon quarterly earnings releases, our calculation.
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AWS sales rose 39% year on year to $46.0 billion in the third quarter of 2026, its fastest growth in nearly five years, according to Amazon.
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AWS reached a $184 billion annualised revenue run rate in the third quarter of 2026, according to Amazon.
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AWS operating income rose to $17.8 billion in the third quarter of 2026, from $11.4 billion a year earlier, according to Amazon.
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AWS earned an operating margin of 38.7% in the third quarter of 2026, up from 34.5% a year earlier, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $17.8bn AWS operating income / $46.0bn AWS sales = 38.7% in Q3 2026. $11.4bn / $33.0bn ($33,006m) = 34.5% in Q3 2025.
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AWS sales rose 20% to $128.7 billion in 2025, with operating income of $45.6 billion, according to Amazon.
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AWS sales rose 28% year on year to $37.6 billion in the first quarter of 2026, according to Amazon.
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Cloud infrastructure services revenue rose 55% year on year to $167.7 billion worldwide in the third quarter of 2026, according to Synergy Research Group.
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AWS sales grew 16 points slower than the cloud infrastructure market in the third quarter of 2026, calculated by StatisticsGlobal from Amazon and Synergy Research Group data.
How we calculated it: Cloud infrastructure services market growth of 55% year on year (Synergy Research Group) minus AWS segment sales growth of 39% (Amazon Q3 2026 release) = 16 percentage points. Scopes differ: AWS segment sales include some services outside Synergy's definition.
| Quarter | AWS sales, $ million | Growth vs a year earlier (our calculation) |
|---|---|---|
| Q4 2024 | 28,786 | n/a |
| Q4 2025 | 35,579 | +23.6% |
| Q1 2026 | 37,587 | +28.4% |
| Q2 2026 | 42,232 | +36.8% |
| Q3 2026 | 45,984 | +39.3% |
Amazon employee statistics and capital spending
Amazon reports full-time and part-time employees at each quarter end, excluding contractors and temporary staff. It also reports what it spends on property and equipment, which Amazon ties mainly to AI investment.
Amazon had about 1,638,000 employees at the end of September 2026, up 4% on a year earlier. That is about 62,000 more than at the end of 2025 by our calculation. In 2025 Amazon generated about $455,000 of net sales per employee.
Spending on AI infrastructure has reshaped Amazon's cash flow. Purchases of property and equipment rose 59% to $131.8 billion in 2025, and reached $215.2 billion in the twelve months to September 2026. Amazon expects about $220 billion of cash capital spending in 2026. Operating cash flow rose 29% to $168.3 billion, but free cash flow turned to an outflow of $42.4 billion.
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Amazon had about 1,638,000 full-time and part-time employees at the end of September 2026, up 4% year on year, according to Amazon.
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Amazon had 1,576,000 full-time and part-time employees at the end of 2025, up from 1,556,000 a year earlier, according to Amazon.
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Amazon added about 62,000 employees in the first nine months of 2026, calculated by StatisticsGlobal from Amazon data.
How we calculated it: About 1,638,000 employees at 30 September 2026 (Q3 2026 release) - 1,576,000 at 31 December 2025 (Q4 2025 release) = 62,000.
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Amazon generated about $455,000 of net sales per employee in 2025, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $716,924 million net sales in 2025 / 1,576,000 employees at 31 December 2025 = $454,900. Uses year-end headcount, not the yearly average.
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Amazon spent $131.8 billion on property and equipment in 2025, up from $83.0 billion in 2024, according to Amazon.
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Amazon capital spending rose 59% in 2025, calculated by StatisticsGlobal from Amazon data.
How we calculated it: $131.8 billion purchases of property and equipment in 2025 / $83.0 billion in 2024 = 1.588, a rise of 58.8%.
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Amazon spent $215.2 billion on property and equipment in the twelve months to September 2026, according to Amazon.
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Amazon operating cash flow rose 29% to $168.3 billion in the twelve months to September 2026, according to Amazon.
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Amazon free cash flow was an outflow of $42.4 billion in the twelve months to September 2026, according to Amazon.
| Metric | 2024 | 2025 | Twelve months to Sept 2026 |
|---|---|---|---|
| Employees at period end | 1,556,000 | 1,576,000 | about 1,638,000 |
| Purchases of property and equipment | $83.0bn | $131.8bn | $215.2bn |
| Operating cash flow | n/a | $139.5bn | $168.3bn |
| Free cash flow | n/a | $11.2bn | -$42.4bn |
How Amazon measures its numbers, and the limits
Most figures on this page come from Amazon's own earnings releases. The rest come from three independent publishers, each with its own scope.
Amazon's quarterly releases are filed with the SEC and use US accounting rules. Quarterly figures are unaudited. Annual figures are audited in the Form 10-K. Net sales count Amazon's own product sales in full, but only the fees on third-party sales. That is why Amazon does not report gross merchandise value, and why seller figures come from a separate company report. Full-year 2025 figures by product line are our sums of four quarters. They match Amazon's reported total exactly.
Amazon's seller report figures, such as the 60% share of sales and the 75,000 sellers above $1 million, are company claims. They are not audited and the method is not published. Treat them as Amazon's own view.
Synergy Research Group estimates the cloud market from vendor filings and its own research. Its third quarter figures are early estimates. The US Census Bureau measures all US retail e-commerce, seasonally adjusted and not adjusted for prices. Adobe measures online spend at all US retailers from its own analytics data, not Amazon's sales alone. None of these figures should be read as Amazon's US share of e-commerce.
Frequently asked questions
What was Amazon's revenue in 2025?
Amazon net sales were $716.9 billion in 2025, up 12% from $638.0 billion in 2024, according to Amazon. Operating income was $80.0 billion.
How did Amazon's revenue change compared with last year?
Net sales rose 12% to $201.9 billion in the third quarter of 2026. Over the first nine months of 2026, sales grew 16% to $584.1 billion by our calculation. Amazon says Prime Day moving into the second quarter took about 4 points off third quarter growth.
How much of Amazon's revenue comes from AWS?
AWS made $128.7 billion in 2025, 18% of Amazon net sales by our calculation. But it earned 57% of Amazon's operating income. In the third quarter of 2026 AWS sales rose 39% to $46.0 billion.
How much does Amazon make from advertising?
Amazon advertising revenue was $68.6 billion in 2025 by our calculation, and $78.0 billion in the twelve months to September 2026. In the third quarter of 2026 it rose 11% to $19.6 billion.
What share of Amazon sales come from third-party sellers?
Amazon says selling partners account for more than 60% of sales in its store. Third-party seller services fees were $172.2 billion in 2025, or 24.0% of Amazon net sales, by our calculation.
How many employees does Amazon have?
Amazon had about 1,638,000 full-time and part-time employees at the end of September 2026, up 4% on a year earlier, according to Amazon.
Sources
- Amazon, Amazon.com Announces Third Quarter Results, 29 October 2026, accessed 1 November 2026. Link · Saved data copy
- Amazon, Amazon.com Announces Fourth Quarter Results, 5 February 2026, accessed 1 November 2026. Link · Saved data copy
- Amazon, Amazon.com Announces First Quarter Results, 29 April 2026, accessed 1 November 2026. Link · Saved data copy
- Amazon, Amazon.com Announces Second Quarter Results, 30 July 2026, accessed 1 November 2026. Link · Saved data copy
- Amazon, A record number of independent sellers in Amazon's store surpassed $1 million in sales in 2025 (2025 Small Business Empowerment Report), 30 April 2026, accessed 1 November 2026. Link · Saved data copy
- Adobe, AI shoppers convert 40% better as Prime Day hits $26.4B (Adobe Digital Insights), 29 June 2026, accessed 1 November 2026. Link · Saved data copy
- US Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026, 18 August 2026, accessed 1 November 2026. Link · Saved data copy
- Synergy Research Group, Cloud Market Growth Rate Surges to Well Over 50% per Year; Q3 Revenues Reach $168 Billion, 29 October 2026, accessed 1 November 2026. Link · Saved data copy
Changes to this page
- : Page published with Amazon earnings data from Q1 2025 to Q3 2026, Amazon's 2025 Small Business Empowerment Report, Synergy Research Group cloud data for Q3 2026, US Census Bureau e-commerce data for Q2 2026 and Adobe Prime Day 2026 data.