Pinterest Statistics 2026: Users, Revenue, ARPU and Demographics
Pinterest had 661 million monthly active users at the end of Q3 2026, up 10% on a year earlier, according to its SEC filings. Revenue rose 12% to $1,174 million in the quarter. Most new users come from outside the US, Canada and Europe, but those users bring in little money. Pinterest earned $8.38 per user in the US and Canada and $0.23 elsewhere, a 36-fold gap by our calculation. In the US, 36% of adults used Pinterest in 2024, according to Pew Research Center, and women were far more likely to use it than men.
Key statistics
- Pinterest had 661 million monthly active users worldwide at the end of Q3 2026, up 10% from 600 million a year earlier, according to Pinterest, Inc.
- Pinterest revenue was $1,174 million in Q3 2026, up 12% from $1,049 million a year earlier, according to Pinterest, Inc.
- Pinterest earned 36 times as much per user in the US and Canada as outside the US, Canada and Europe in Q3 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.
- US adults who use Pinterest made up 36% of adults in 2024, up from 35% in 2023, according to Pew Research Center.
- Users outside the US, Canada and Europe made up 59.6% of Pinterest monthly active users in Q3 2026 but 7.4% of revenue, calculated by StatisticsGlobal from Pinterest, Inc. data.
How many people use Pinterest (monthly active users)
Pinterest is a public company, so its user numbers come from filings with the US Securities and Exchange Commission. Its headline measure is the monthly active user, or MAU. Only logged-in users count.
Pinterest had 661 million monthly active users at the end of September 2026, a record. That is 61 million more than a year earlier. The company says the growth came from its work on relevance and personalisation.
Not all of those users come often. At the end of 2025, weekly active users were 62% of monthly users, and Pinterest says the ratio has stayed about the same over time. So around four in ten monthly users do not visit in a typical week.
Surveys give a separate view of reach. Edison Research found that 35% of Americans aged 12 and over currently used Pinterest in January 2026. That put it fifth among social platforms, behind Facebook, Instagram, TikTok and Reddit. For how Reddit compares, see our Reddit statistics.
Source: Pinterest, Inc. SEC filings.
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Pinterest had 661 million monthly active users worldwide at the end of Q3 2026, up 10% from 600 million a year earlier, according to Pinterest, Inc.
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Pinterest had 619 million monthly active users at the end of 2025, up 12% from 553 million at the end of 2024, according to Pinterest, Inc.
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Weekly active users made up 62% of Pinterest monthly active users at the end of 2025, according to Pinterest, Inc.
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Users outside the US, Canada and Europe accounted for 77% of the 61 million monthly active users Pinterest added in the year to Q3 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.
How we calculated it: Rest of World MAUs rose from 347M to 394M (+47M). Global MAUs rose from 600M to 661M (+61M). 47 / 61 = 77%.
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Americans aged 12 and over who currently use Pinterest made up 35% of that population in 2026, according to Edison Research.
| Quarter end | Global | US and Canada | Europe | Rest of world |
|---|---|---|---|---|
| Q3 2025 | 600 | 103 | 150 | 347 |
| Q4 2025 | 619 | 105 | 158 | 356 |
| Q1 2026 | 631 | 106 | 159 | 367 |
| Q2 2026 | 640 | 106 | 157 | 377 |
| Q3 2026 | 661 | 107 | 161 | 394 |
Pinterest users by region
Pinterest splits its users into three regions. Europe includes Russia and Turkey. Rest of world is everything outside the US, Canada and Europe.
Most Pinterest users live outside its richest markets. Rest of world users made up 59.6% of monthly users in Q3 2026, by our calculation. They were also the fastest-growing group, up 13% on a year earlier, and accounted for 77% of all users added over the year.
The US and Canada are the reverse. They had 107 million users, 16.2% of the total, and grew only 4%. But they brought in 76.1% of revenue. Pinterest does not publish users for individual countries.
Source: Pinterest, Inc., Q3 2026 results.
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Pinterest had 107 million monthly active users in the US and Canada at the end of Q3 2026, up 4% on a year earlier, according to Pinterest, Inc.
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Pinterest had 161 million monthly active users in Europe at the end of Q3 2026, up 7% on a year earlier, according to Pinterest, Inc.
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Pinterest had 394 million monthly active users outside the US, Canada and Europe at the end of Q3 2026, up 13% on a year earlier, according to Pinterest, Inc.
| Region | MAUs | MAU growth | Revenue | Revenue growth |
|---|---|---|---|---|
| US and Canada | 107M (16.2%) | +4% | $894M (76.1%) | +14% |
| Europe | 161M (24.4%) | +7% | $193M (16.4%) | 0% |
| Rest of world | 394M (59.6%) | +13% | $87M (7.4%) | +24% |
| Global | 661M | +10% | $1,174M | +12% |
Pinterest revenue and ARPU
Pinterest makes its money by delivering ads. It measures how well it earns from users with average revenue per user, or ARPU. That is quarterly revenue in a region divided by the average number of users there.
Pinterest earned $1,174 million in Q3 2026, up 12%. Net income fell 77% to $21.5 million. By our calculation, revenue over the 12 months to September 2026 was $4,680.4 million.
The gap between regions is wide. Pinterest earned $8.38 per user in the US and Canada in the quarter, 36 times the $0.23 it earned per user outside the US, Canada and Europe. Europe sits between them at $1.21, and it went backwards. European revenue was flat while users grew 7%, so ARPU there fell 7%.
Growth now comes from volume, not price. Pinterest served 17% more ads in Q3 2026 than a year earlier, but the price of an ad fell 4%. In 2025 the same pattern was sharper, with 49% more ads at 22% lower prices. For the wider ad market, see our digital advertising statistics.
Pinterest expects Q4 2026 revenue of $1,425 million to $1,475 million, growth of 8% to 12%. Added to results so far, that points to 2026 revenue of $4,786 million to $4,836 million, by our calculation. That would be 13.4% to 14.6% more than in 2025.
Source: Pinterest, Inc., Q3 2026 results.
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Pinterest revenue was $1,174 million in Q3 2026, up 12% from $1,049 million a year earlier, according to Pinterest, Inc.
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Pinterest net income was $21.5 million in Q3 2026, down 77% from $92.1 million a year earlier, according to Pinterest, Inc.
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Pinterest revenue was $3,361.1 million in the first nine months of 2026, up 16% on the same period of 2025, according to Pinterest, Inc.
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Pinterest revenue was $4,680.4 million in the 12 months to September 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.
How we calculated it: Q4 2025 revenue = 2025 revenue $4,221.8M minus nine months to September 2025 $2,902.4M = $1,319.3M. Plus nine months to September 2026 $3,361.1M = $4,680.4M.
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Pinterest average revenue per user was $1.80 worldwide in Q3 2026, up 1% from $1.78 a year earlier, according to Pinterest, Inc.
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Pinterest average revenue per user was $8.38 in the US and Canada in Q3 2026, up 10% from $7.64 a year earlier, according to Pinterest, Inc.
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Pinterest average revenue per user was $1.21 in Europe in Q3 2026, down 7% from $1.31 a year earlier, according to Pinterest, Inc.
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Pinterest average revenue per user was $0.23 outside the US, Canada and Europe in Q3 2026, up 9% from $0.21 a year earlier, according to Pinterest, Inc.
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Pinterest earned 36 times as much per user in the US and Canada as outside the US, Canada and Europe in Q3 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.
How we calculated it: US and Canada ARPU $8.38 / Rest of World ARPU $0.23 = 36.4.
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Pinterest earned 6.9 times as much per user in the US and Canada as in Europe in Q3 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.
How we calculated it: US and Canada ARPU $8.38 / Europe ARPU $1.21 = 6.93, rounded to 6.9.
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Pinterest served 17% more ads in Q3 2026 than a year earlier, while the price of ads fell 4%, according to Pinterest, Inc.
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Pinterest expects revenue of $1,425 million to $1,475 million in Q4 2026, growth of 8% to 12% year on year, according to Pinterest, Inc.
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Pinterest is on course for 2026 revenue of $4,786 million to $4,836 million, 13.4% to 14.6% more than in 2025, calculated by StatisticsGlobal from Pinterest, Inc. data.
How we calculated it: Nine months to September 2026 revenue $3,361.1M plus Q4 2026 guidance $1,425M to $1,475M = $4,786.1M to $4,836.1M. Divided by 2025 revenue $4,221.8M = +13.4% to +14.6%. Value shown is the midpoint.
| Region | Q3 2025 | Q3 2026 | Change |
|---|---|---|---|
| US and Canada | $7.64 | $8.38 | +10% |
| Europe | $1.31 | $1.21 | -7% |
| Rest of world | $0.21 | $0.23 | +9% |
| Global | $1.78 | $1.80 | +1% |
Pinterest user growth over time
Pinterest's user base has not grown in a straight line. It fell in 2021 and has grown at every year end since.
Pinterest ended 2020 with 459 million monthly users. A year later it had 431 million, down 6%. It passed its 2020 level again during 2023 and ended 2025 with 619 million. By our calculation, users grew 43.6% between the end of 2021 and the end of 2025, about 9.5% a year.
Revenue kept rising through the dip in users. It grew from $2,578 million in 2021 to $4,221.8 million in 2025, a compound rate of 13.1% a year by our calculation. In 2025 Pinterest earned $30.84 per user in the US and Canada over the full year, against $0.83 per user outside the US, Canada and Europe.
Source: Pinterest, Inc. SEC filings.
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Pinterest had 431 million monthly active users at the end of 2021, down 6% from 459 million at the end of 2020, according to Pinterest, Inc.
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Pinterest had 498 million monthly active users at the end of 2023, up 11% from 450 million at the end of 2022, according to Pinterest, Inc.
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Pinterest monthly active users grew 43.6% between the end of 2021 and the end of 2025, about 9.5% a year, calculated by StatisticsGlobal from Pinterest, Inc. data.
How we calculated it: Year-end MAUs: 431M (2021, Q4 2021 results) and 619M (2025, Q4 2025 results). 619 / 431 = 1.436. Annual rate = 1.436^(1/4) - 1 = 9.5%.
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Pinterest revenue was $2,578 million in 2021, up 52% from $1,693 million in 2020, according to Pinterest, Inc.
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Pinterest revenue was $4,221.8 million in 2025, up 16% from $3,646.2 million in 2024, according to Pinterest, Inc.
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Pinterest served 49% more ads in 2025 than in 2024, while the price of ads fell 22%, according to Pinterest, Inc.
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Pinterest average revenue per user in the US and Canada was $30.84 for the full year 2025, against $0.83 outside the US, Canada and Europe, according to Pinterest, Inc.
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Pinterest revenue grew at a compound rate of 13.1% a year from 2021 to 2025, calculated by StatisticsGlobal from Pinterest, Inc. data.
How we calculated it: Revenue $2,578M in 2021 (Q4 2021 results) and $4,221.8M in 2025 (Form 10-K). (4,221.8 / 2,578)^(1/4) - 1 = 13.1%.
| Year | MAUs at year end | Revenue |
|---|---|---|
| 2020 | 459M | $1,693M |
| 2021 | 431M | $2,578M |
| 2022 | 450M | $2,803M |
| 2023 | 498M | $3,055M |
| 2024 | 553M | $3,646M |
| 2025 | 619M | $4,222M |
Pinterest users by gender and age
Pinterest's own filings describe its audience in broad terms. Pew Research Center measures use among US adults. The two sources cover different groups and should not be mixed.
Pinterest says women make up roughly two-thirds of its users, and that Gen Z users are over half of its user base. It names men and international users as groups it may need to grow.
Pew's survey shows the same gender pattern in the US. In 2023, 50% of US women used Pinterest against 19% of men. Women were 2.6 times as likely to use it, by our calculation. Overall, 36% of US adults used Pinterest in 2024, up from 10% in 2012. Pew changed its survey method in 2023, so the long-run rise is not an exact comparison.
Edison Research puts current use among Americans aged 12 and over at 35% in 2026, up from 31% in 2025 and 28% in 2024. Edison moved to an online-only survey in 2026, so part of the rise may come from the change in method. In 2025, 81% of Americans aged 12 and over had heard of Pinterest. For younger audiences on other platforms, see our TikTok statistics.
Source: Pew Research Center.
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Women made up roughly two-thirds of Pinterest users in 2025, according to Pinterest, Inc.
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Gen Z users made up over 50% of the Pinterest user base in 2025, according to Pinterest, Inc.
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US women were far more likely than men to use Pinterest in 2023, at 50% against 19%, according to Pew Research Center.
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US women were 2.6 times as likely as men to use Pinterest in 2023, a gap of 31 points, calculated by StatisticsGlobal from Pew Research Center data.
How we calculated it: Women 50% / men 19% = 2.63, rounded to 2.6. Gap 50 - 19 = 31 points.
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US adults who use Pinterest made up 36% of adults in 2024, up from 35% in 2023, according to Pew Research Center.
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US adults who use Pinterest made up 28% of adults in 2019 and 31% in 2021, according to Pew Research Center.
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US adults who use Pinterest made up 10% of adults in 2012, according to Pew Research Center.
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The share of US adults who use Pinterest rose 3.6 times between 2012 and 2024, from 10% to 36%, calculated by StatisticsGlobal from Pew Research Center data.
How we calculated it: 36% (June 2024) / 10% (August 2012) = 3.6. Pew changed its survey method in 2023, so the comparison is not exact.
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Americans aged 12 and over who currently use Pinterest made up 31% of that population in 2025, against 28% in 2024, according to Edison Research.
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The share of Americans aged 12 and over who use Pinterest rose 7 points between 2024 and 2026, from 28% to 35%, calculated by StatisticsGlobal from Edison Research data.
How we calculated it: 35% (Infinite Dial 2026) - 28% (2024 figure in Infinite Dial 2025) = 7 points. Edison changed its method in 2026, so read the change with care.
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Americans aged 12 and over who had heard of Pinterest made up 81% of that population in 2025, according to Edison Research.
| Survey date | Use Pinterest |
|---|---|
| August 2012 | 10% |
| September 2014 | 22% |
| April 2016 | 26% |
| February 2019 | 28% |
| February 2021 | 31% |
| September 2023 | 35% |
| June 2024 | 36% |
How the sources measure Pinterest
Pinterest's own figures count logged-in accounts. The surveys count people. They answer different questions, so their totals should not be added or compared directly.
Pinterest defines a monthly active user as an authenticated user who visited its website, opened its app or used one of its browser or site extensions, such as the Save button, in the 30 days before the measurement date. It counts users on the last day of the quarter. People who browse Pinterest without logging in, often after a web search, are not counted. One person with several accounts can be counted more than once.
Pinterest assigns revenue to regions by its estimate of where users are when they do something that earns money. Its financial statements also split revenue by the billing address of advertisers. The two splits give different regional totals, so this page uses the user-based split throughout.
Pew asks US adults whether they ever use Pinterest. Edison asks Americans aged 12 and over whether they currently use it. Both weight their samples to the population, but the different questions, ages and years explain why their figures do not match.
| Source | What it measures | Sample and period | Main limit |
|---|---|---|---|
| Pinterest, Inc. SEC filings | Monthly active users, revenue and ARPU by region | All authenticated users, quarterly to Q3 2026 | Counts accounts, not people. Logged-out visitors are excluded. |
| Pew Research Center | Share of US adults who ever use Pinterest | US adults, 2012 to 2024. 5,733 adults in 2023 | US adults only. No Pinterest figure after 2024. Method changed in 2023. |
| Edison Research | Share of Americans 12+ who currently use Pinterest | 5,020 people in January 2025. 2,050 people in January 2026 | Method changed from 2025 to 2026. |
Frequently asked questions
How many people use Pinterest in 2026?
Pinterest had 661 million monthly active users at the end of Q3 2026, according to its SEC filings. These are logged-in accounts, not people. In the US, 35% of Americans aged 12 and over currently used Pinterest in January 2026, according to Edison Research.
How many Pinterest users are in the US vs other countries?
Pinterest had 107 million monthly active users in the US and Canada, 161 million in Europe and 394 million in the rest of the world at the end of Q3 2026. The US and Canada were 16.2% of users by our calculation. Pinterest does not publish single-country figures.
Is Pinterest still growing compared with last year?
Yes. Monthly users rose 10% and revenue rose 12% in Q3 2026 compared with Q3 2025. Growth was fastest outside the US, Canada and Europe, where users rose 13%. Users in the US and Canada rose 4%.
Why does Pinterest earn so much more in the US?
Pinterest says revenue is higher in the US and Canada, and to a lesser extent Europe, because those digital ad markets are larger and more mature. It earned $8.38 per US and Canada user in Q3 2026, 36 times the $0.23 per user outside the US, Canada and Europe.
How much money will Pinterest make in 2026?
Pinterest expects Q4 2026 revenue of $1,425 million to $1,475 million. With $3,361.1 million earned in the first nine months, that points to $4,786 million to $4,836 million for 2026, by our calculation. That is 13.4% to 14.6% more than in 2025.
Are most Pinterest users women?
Yes. Pinterest says women make up roughly two-thirds of its users. In the US, 50% of women used Pinterest in 2023 against 19% of men, according to Pew Research Center.
Sources
- Pinterest, Inc., Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1), 29 October 2026, accessed 8 November 2026. Link · Saved data copy
- Pew Research Center, Americans' Use of Social Media (fact sheet), platform trend chart data, 19 October 2026, accessed 8 November 2026. Link · Saved data copy
- Pinterest, Inc., Pinterest Announces Fourth Quarter and Full Year 2025 Results (Form 8-K exhibit 99.1), 12 February 2026, accessed 8 November 2026. Link · Saved data copy
- Pinterest, Inc., Form 10-K, fiscal year ended December 31, 2025, 12 February 2026, accessed 8 November 2026. Link · Saved data copy
- Edison Research, The Infinite Dial 2026 (presentation PDF), March 2026, accessed 8 November 2026. Link · Saved data copy
- Pinterest, Inc., Form 10-Q, quarter ended September 30, 2026, 29 October 2026, accessed 8 November 2026. Link · Saved data copy
- Pinterest, Inc., Pinterest Announces Fourth Quarter and Full Year 2021 Results (Form 8-K exhibit 99.1), 3 February 2022, accessed 8 November 2026. Link · Saved data copy
- Pinterest, Inc., Pinterest Announces Fourth Quarter and Full Year 2023 Results (Form 8-K exhibit 99.1), 8 February 2024, accessed 8 November 2026. Link · Saved data copy
- Pew Research Center, Americans' Social Media Use (report PDF), 31 January 2024, accessed 8 November 2026. Link · Saved data copy
- Edison Research, The Infinite Dial 2025 (presentation PDF), March 2025, accessed 8 November 2026. Link · Saved data copy
Changes to this page
- : Page published with Pinterest SEC filings to Q3 2026 (29 October 2026), Pew Research Center's social media fact sheet and 2024 report, and Edison Research's Infinite Dial 2025 and 2026.