Content and social statistics
Updated
Every page below lists statistics as single sentences with the publisher, the data year and a link to the original source. Figures we calculate ourselves are labelled and show their method.
Blogging Statistics 2026
The average blog post was 1,312 words and took 3h 20m to write in 2026 (Orbit Media). Only 13.9% of bloggers report strong results. AI, cost and volume data.
Key figure: The average blog post was 1,312 words long in 2026, according to Orbit Media Studios.
Content Marketing Statistics 2026
97% of B2B marketers have a content strategy (CMI, 2025). Only 13.9% of bloggers report strong results in 2026 (Orbit Media).
Key figure: 97% of B2B marketers had a content strategy in 2025, according to Content Marketing Institute.
LinkedIn Statistics 2026
LinkedIn has 1.4 billion+ members and made $19.8 billion in FY2026. Members by region, revenue since 2018, US users by age and income, EU users.
Key figure: LinkedIn had more than 1.4 billion members worldwide in 2026, according to LinkedIn.
Pinterest Statistics 2026
Pinterest had 661M monthly active users in Q3 2026, up 10%, and earned $1,174M. Users by region, revenue, ARPU gaps and who uses Pinterest.
Key figure: Pinterest had 661 million monthly active users worldwide at the end of Q3 2026, up 10% from 600 million a year earlier, according to Pinterest, Inc.
Podcast Statistics 2026
58% of Americans 12+ consumed a podcast monthly in 2026, a record. Listeners by age and gender, YouTube vs Spotify, video podcasts, UK use and ad revenue.
Key figure: Americans aged 12 and over who listened to or watched a podcast in the last month made up 58% of that population in 2026, about 167 million people, according to Edison Research at SSRS.
Reddit Statistics 2026
Reddit averaged 130.3M daily active uniques in Q3 2026, up 12%, and earned $895M. Users by country, revenue, ARPU, logged-out traffic and who uses it.
Key figure: Reddit averaged 130.3 million daily active uniques in Q3 2026, up 12% from 116.0 million a year earlier, according to Reddit, Inc.
Short-form Video Statistics 2026
95% of US consumers watch short-form video (Clutch, 2025) and YouTube Shorts tops 200B daily views. Usage by platform, teens, attention and ROI.
Key figure: US consumers who watch short-form video regularly made up 95% of those surveyed in 2025, according to Clutch.
Social Media Statistics 2026
84% of US adults use YouTube and 70% Facebook in 2026. Social media usage by platform, age, country and for news, from 4 primary sources.
Key figure: 84% of US adults said they ever use YouTube in 2026, according to Pew Research Center.
TikTok Statistics 2026
37% of US adults used TikTok in 2026, and 65% of those aged 18 to 29. Users by age, daily and teen use, news, EU reach and what people do on the app.
Key figure: US adults who use TikTok made up 37% of all adults in 2026, the same share as in 2025, according to Pew Research Center.
WhatsApp Statistics 2026
WhatsApp has more than 3 billion monthly users. 33% of US adults use it, against 94.6% of internet users in Spain. Users, teens, news and revenue.
Key figure: WhatsApp had more than 3 billion monthly active users worldwide in 2025, according to Meta Platforms.
X (Twitter) Statistics 2026
18% of US adults used X in 2026, down from 21%, says Pew. X use by country, age, gender and party, X as a news source, and teen use.
Key figure: US adults who use X (formerly Twitter) made up 18% of adults in 2026, down from 21% in 2025, according to Pew Research Center.