Reddit Statistics 2026: Users, Revenue, ARPU and Demographics
Reddit averaged 130.3 million daily active uniques in Q3 2026, up 12% on a year earlier, and 515.2 million weekly active uniques, according to its SEC filings. Growth now comes from outside the US. International daily users rose 24% while US daily users fell 2% to 50.7 million. Revenue grew faster than users. It reached $895.0 million in the quarter, up 53%, and $3.09 billion over 12 months by our calculation. In the US, 25% of adults used Reddit in 2026, according to Pew Research Center, rising to 40% of adults under 30.
Key statistics
- Reddit averaged 130.3 million daily active uniques in Q3 2026, up 12% from 116.0 million a year earlier, according to Reddit, Inc.
- Reddit revenue was $895.0 million in Q3 2026, up 53% from $584.9 million a year earlier, according to Reddit, Inc.
- US adults who use Reddit made up 25% of adults in 2026, down from 26% in 2025, according to Pew Research Center.
- Reddit earned 5.7 times as much per US daily user as per international user in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.
- Logged-out visitors made up 58.9% of Reddit daily active uniques in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.
Reddit statistics 2026
Reddit is a public company, so its core numbers come from filings with the US Securities and Exchange Commission. The headline user measure is the daily active unique, or DAUq. It counts logged-in and logged-out visitors alike.
Reddit averaged 130.3 million daily active uniques in Q3 2026 and 515.2 million weekly active uniques. Daily users were 25% of weekly users, so most people who visit in a week do not come back every day. Reddit says over 80 million people searched on the site each week in Q4 2025.
Money grew much faster than users. Revenue rose 53% to $895.0 million, and net income rose 74% to $283 million, a net margin of 31.7%. By our calculation Reddit took in $3.09 billion over the 12 months to September 2026. The site held over 27 billion posts and comments, spread across over 100,000 active communities.
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Reddit averaged 130.3 million daily active uniques in Q3 2026, up 12% from 116.0 million a year earlier, according to Reddit, Inc.
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Reddit averaged 515.2 million weekly active uniques in Q3 2026, up 16% from 443.8 million a year earlier, according to Reddit, Inc.
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Reddit daily active uniques equalled 25% of weekly active uniques in Q3 2026, according to Reddit, Inc.
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Reddit revenue was $895.0 million in Q3 2026, up 53% from $584.9 million a year earlier, according to Reddit, Inc.
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Reddit revenue reached $3.09 billion in the 12 months to September 2026, calculated by StatisticsGlobal from Reddit, Inc. data.
How we calculated it: Q4 2025 revenue = 2025 revenue $2,202.5 million (10-K) minus nine-month 2025 revenue $1,476.9 million = $725.6 million. Plus nine-month 2026 revenue $2,363.3 million = $3,088.9 million.
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Reddit net income was $283 million in Q3 2026, a net margin of 31.7%, up from $163 million a year earlier, according to Reddit, Inc.
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Reddit held over 27 billion posts and comments in Q3 2026, according to Reddit, Inc.
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Reddit had over 100,000 active communities in 2025, according to its annual report from Reddit, Inc.
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Over 80 million people searched on Reddit each week in Q4 2025, according to Reddit, Inc.
| Measure | Q3 2025 | Q3 2026 | Change |
|---|---|---|---|
| Daily active uniques (DAUq) | 116.0M | 130.3M | +12% |
| Weekly active uniques (WAUq) | 443.8M | 515.2M | +16% |
| Revenue | $584.9M | $895.0M | +53% |
| Net income | $163M | $283M | +74% |
| Average revenue per DAUq (ARPU) | $5.04 | $6.87 | +36% |
Reddit daily active users
Reddit's daily users grew every quarter of 2025 and into 2026, then stalled. The Q3 2026 total matched Q2 exactly, and Reddit has warned it could fall in Q4.
Global daily users rose from 108.1 million in Q1 2025 to 130.3 million in Q2 2026, then held at 130.3 million in Q3. Reddit says growth outside the US of 3% in the quarter was offset by a 5% fall in the US. By our calculation the US lost about 2.5 million daily users between Q2 and Q3.
The cause is search. Reddit says its search referral traffic fell meaningfully in Q3 and the decline sped up late in the quarter. In October 2026 it was losing more than 1 million referrals a week on average. If that continues, Reddit says total daily users could fall by a low-double-digit percentage in Q4. For the wider shift in how people search, see our Google search statistics.
Source: Reddit, Inc. SEC filings.
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Reddit averaged 121.4 million daily active uniques and 471.6 million weekly active uniques in Q4 2025, according to Reddit, Inc.
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Reddit daily active uniques were flat between Q2 and Q3 2026, as 3% growth outside the US offset a 5% fall in the US, according to Reddit, Inc.
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Reddit had 50.7 million daily active uniques in the United States in Q3 2026, down 2% from 51.6 million a year earlier, according to Reddit, Inc.
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Reddit had 79.6 million daily active uniques outside the United States in Q3 2026, up 24% from 64.4 million a year earlier, according to Reddit, Inc.
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Reddit lost about 2.5 million US daily active uniques between Q2 and Q3 2026, a 4.7% fall, calculated by StatisticsGlobal from Reddit, Inc. data.
How we calculated it: US DAUq 53.2 million in Q2 2026 (Q2 2026 results, Form 8-K exhibit 99.1, 30 July 2026) minus 50.7 million in Q3 2026 = 2.5 million. 2.5 / 53.2 = 4.7%.
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Search traffic to Reddit fell by more than 1 million referrals a week on average in October 2026, according to Reddit, Inc.
| Quarter | Global | US | International |
|---|---|---|---|
| Q1 2025 | 108.1 | 50.1 | 58.0 |
| Q2 2025 | 110.4 | 50.3 | 60.1 |
| Q3 2025 | 116.0 | 51.6 | 64.4 |
| Q4 2025 | 121.4 | n/a | n/a |
| Q1 2026 | 126.8 | 53.5 | 73.3 |
| Q2 2026 | 130.3 | 53.2 | 77.1 |
| Q3 2026 | 130.3 | 50.7 | 79.6 |
Reddit logged-in vs logged-out users
Most people who visit Reddit on a given day are not logged in. They usually arrive from a search engine on the mobile or desktop web. Reddit had said it would stop reporting this split from Q3 2026, then kept it because search traffic became volatile.
Logged-out visitors made up 58.9% of Reddit's daily users in Q3 2026, by our calculation. That group drove most of the past year's growth, up 17% globally against 7% for logged-in users. Outside the US logged-out users rose 33%.
In the US the pattern has turned. Logged-out daily users fell 4% to 27.3 million, while logged-in users edged up 1% to 23.4 million. Logged-in users are a bigger part of the US audience, 46.2% against 37.8% elsewhere. Reddit says logged-in and app users make up over 80% of its monetisation, and it plans to test a logged-in-only Reddit in some markets outside the US from Q4 2026.
Source: Reddit, Inc., Q3 2026 results.
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Reddit had 53.5 million logged-in daily active uniques in Q3 2026, up 7% from 50.2 million a year earlier, according to Reddit, Inc.
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Reddit had 76.8 million logged-out daily active uniques in Q3 2026, up 17% from 65.8 million a year earlier, according to Reddit, Inc.
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Logged-in daily active uniques on Reddit in the US rose 1% to 23.4 million in Q3 2026, according to Reddit, Inc.
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Logged-out daily active uniques on Reddit in the US fell 4% to 27.3 million in Q3 2026, according to Reddit, Inc.
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Logged-out daily active uniques on Reddit outside the US rose 33% to 49.5 million in Q3 2026, according to Reddit, Inc.
| Group | Global | US | International |
|---|---|---|---|
| Logged-in DAUq | 53.5 (+7%) | 23.4 (+1%) | 30.1 (+11%) |
| Logged-out DAUq | 76.8 (+17%) | 27.3 (-4%) | 49.5 (+33%) |
| Total DAUq | 130.3 (+12%) | 50.7 (-2%) | 79.6 (+24%) |
Reddit revenue and advertising revenue by year
Reddit is an advertising business. Ads brought in 94.6% of revenue in Q3 2026, by our calculation. The rest is other revenue, which Reddit says comes from content licensing and products sold directly to users.
Reddit's revenue grew from $804 million in 2023 to $2.20 billion in 2025, a compound rate of 65.5% a year by our calculation. Other revenue jumped from $15.2 million in 2023 to $114.7 million in 2024, then rose to $140.0 million in 2025. That is slower growth than advertising.
In Q3 2026 ad revenue rose 54% to $847 million. Reddit says the price of its ads rose about 34% and the number of impressions about 15%. So most of the growth came from charging more per ad, not showing more ads. For the ad market Reddit competes in, see our digital advertising statistics.
Reddit expects Q4 2026 revenue of $1,000 million to $1,030 million. By our calculation that is 38% to 42% more than in Q4 2025. That would be slower than the 53% growth of Q3, but it would make Q4 Reddit's first billion-dollar quarter.
Source: Reddit, Inc., Form 10-K 2025.
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Reddit revenue was $2.20 billion in 2025, up from $1.30 billion in 2024 and $804 million in 2023, according to Reddit, Inc.
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Reddit advertising revenue was $2.06 billion in 2025, up from $1.19 billion in 2024 and $789 million in 2023, according to Reddit, Inc.
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Reddit revenue grew at a compound rate of 65.5% a year between 2023 and 2025, calculated by StatisticsGlobal from Reddit, Inc. data.
How we calculated it: ($2,202.5 million in 2025 / $804.0 million in 2023) ^ (1/2) - 1 = 65.5%. Revenue grew 2.74 times over the two years.
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Reddit advertising revenue was $847 million in Q3 2026, up 54% year on year, according to Reddit, Inc.
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Reddit other revenue, from content licensing and products sold to users, was $48 million in Q3 2026, up 35% year on year, according to Reddit, Inc.
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The price of ads on Reddit rose about 34% year on year in Q3 2026, while ad impressions rose about 15%, according to Reddit, Inc.
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Reddit expects revenue of $1,000 million to $1,030 million in Q4 2026, according to its Q3 2026 results from Reddit, Inc.
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Reddit Q4 2026 revenue guidance implies growth of 38% to 42% on Q4 2025, calculated by StatisticsGlobal from Reddit, Inc. data.
How we calculated it: Guidance $1,000 million and $1,030 million / Q4 2025 revenue $725.6 million (2025 revenue $2,202.5 million minus nine-month 2025 revenue $1,476.9 million) = 1.378 and 1.420.
| Year | Advertising revenue | Other revenue | Total revenue |
|---|---|---|---|
| 2023 | 788.8 | 15.2 | 804.0 |
| 2024 | 1,185.5 | 114.7 | 1,300.2 |
| 2025 | 2,062.5 | 140.0 | 2,202.5 |
Reddit users by country and ARPU
Reddit's audience is mostly outside the US. Its revenue is mostly inside it. The gap shows up in average revenue per user, which Reddit calls ARPU.
Users outside the US made up 61.1% of Reddit's daily users in Q3 2026 but brought in 19.7% of revenue, by our calculation. Reddit earned $13.82 per US daily user in the quarter and $2.43 per international user. That is 5.7 times as much.
The gap is not closing fast. US ARPU rose 53% on a year earlier and international ARPU rose 32%. International revenue grew faster, up 67%, but mostly because there were more users. Reddit does not publish users by individual country. It says no country outside the US made up 10% or more of revenue.
Source: Reddit, Inc., Q3 2026 results.
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Reddit US revenue was $718.9 million in Q3 2026, up 50% from $479.6 million a year earlier, according to Reddit, Inc.
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Reddit international revenue was $176.1 million in Q3 2026, up 67% from $105.3 million a year earlier, according to Reddit, Inc.
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International users made up 61.1% of Reddit daily active uniques but 19.7% of revenue in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.
How we calculated it: International DAUq 79.6 million / 130.3 million = 61.1%. International revenue $176.1 million / $895.0 million = 19.7%.
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Reddit average revenue per daily active unique was $6.87 in Q3 2026, up 36% from $5.04 a year earlier, according to Reddit, Inc.
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Reddit average revenue per daily active unique in the US was $13.82 in Q3 2026, up 53% from $9.04 a year earlier, according to Reddit, Inc.
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Reddit average revenue per daily active unique outside the US was $2.43 in Q3 2026, up 32% from $1.84 a year earlier, according to Reddit, Inc.
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Reddit earned 5.7 times as much per US daily user as per international user in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.
How we calculated it: US ARPU $13.82 / international ARPU $2.43 = 5.69, rounded to 5.7.
| Measure | US | International |
|---|---|---|
| Daily active uniques | 50.7M (38.9%) | 79.6M (61.1%) |
| Revenue | $718.9M (80.3%) | $176.1M (19.7%) |
| Revenue growth, year on year | +50% | +67% |
| ARPU | $13.82 | $2.43 |
| ARPU growth, year on year | +53% | +32% |
Reddit demographics
Surveys show who uses Reddit, which the company's own filings do not. Pew Research Center asks US adults which platforms they ever use. Edison Research asks Americans aged 12 and over which they currently use.
25% of US adults used Reddit in 2026, according to Pew, down from 26% in 2025. That is the first fall in Pew's series, though it is within the margin of error. The share has risen 2.3 times since 2019, by our calculation, but Pew changed its survey method in 2023, so the early figures are not a clean comparison.
Reddit's US users are young, educated and well-off. 40% of adults aged 18 to 29 use it, 6.7 times the 6% of those 65 and over. 36% of college graduates use it, against 12% of those with high school or less. 43% of Asian American adults use it, the highest of any group Pew reports. Men (27%) are a little more likely than women (23%) to use Reddit.
Edison Research puts Reddit use higher, at 38% of Americans aged 12 and over in January 2026, up from 26% in January 2025. Edison changed its method between those years, from 5,020 phone and online interviews to 2,050 online interviews, so the jump should be read with care. Among Edison respondents whose main platform is Reddit, 70% are men. For how younger audiences split their time across other apps, see our short-form video statistics.
Source: Pew Research Center, 5,511 US adults, 30 January to 18 June 2026.
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US adults who use Reddit made up 25% of adults in 2026, down from 26% in 2025, according to Pew Research Center.
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US adults who used Reddit made up 11% of adults in 2019, according to Pew Research Center.
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The share of US adults using Reddit rose 2.3 times between 2019 and 2026, from 11% to 25%, calculated by StatisticsGlobal from Pew Research Center data.
How we calculated it: 25% (2026) / 11% (2019) = 2.27, rounded to 2.3. Pew moved from phone to web, mail and phone surveys in 2023, so part of the change may reflect method.
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US adults aged 18 to 29 who use Reddit made up 40% of that age group in 2026, according to Pew Research Center.
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US adults aged 30 to 49 who use Reddit made up 35% of that age group in 2026, according to Pew Research Center.
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US adults aged 50 to 64 who use Reddit made up 18% of that age group in 2026, according to Pew Research Center.
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US adults aged 65 and over who use Reddit made up 6% of that age group in 2026, according to Pew Research Center.
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US adults aged 18 to 29 were 6.7 times as likely as those aged 65 and over to use Reddit in 2026, calculated by StatisticsGlobal from Pew Research Center data.
How we calculated it: 40% of adults aged 18 to 29 / 6% of adults aged 65+ = 6.67, rounded to 6.7.
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US men who use Reddit made up 27% of men in 2026, against 23% of women, according to Pew Research Center.
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US college graduates who use Reddit made up 36% of graduates in 2026, against 12% of adults with high school or less, according to Pew Research Center.
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US adults in households earning $100,000 or more who use Reddit made up 36% of that group in 2026, against 16% under $30,000, according to Pew Research Center.
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Asian American adults who use Reddit made up 43% of that group in 2026, the highest of any racial or ethnic group, according to Pew Research Center.
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Americans aged 12 and over who currently use Reddit made up 38% of that population in January 2026, according to Edison Research.
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Americans aged 12 and over who currently used Reddit made up 26% of that population in January 2025, according to Edison Research.
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Estimates of Reddit use among Americans differed by 13 points in 2026, 38% from Edison Research and 25% from Pew Research Center, calculated by StatisticsGlobal from Edison Research and Pew Research Center data.
How we calculated it: Edison Research 38% of people aged 12+ (January 2026) minus Pew Research Center 25% of adults 18+ (January to June 2026) = 13 percentage points. The surveys differ in age range, sample and question wording.
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Men made up 70% of Americans aged 12 and over who use Reddit more than any other social platform in January 2026, according to Edison Research.
| Survey date | Use Reddit |
|---|---|
| February 2019 | 11% |
| February 2021 | 18% |
| September 2023 | 22% |
| June 2024 | 24% |
| June 2025 | 26% |
| June 2026 | 25% |
How the sources measure Reddit
Reddit's own numbers count devices and accounts. The surveys count people. They answer different questions, and the totals should not be mixed.
Reddit defines a daily active unique as a user it can identify with a unique identifier who visited the site or opened an app in a 24-hour period. The quarterly figure is the average across the days of the quarter. Reddit says it is harder to deduplicate visitors who are not logged in or who browse in private mode, and that one person may hold several accounts. So DAUq may not match the number of people using Reddit.
Reddit's revenue by geography follows the customer's billing address. Its ARPU uses where ad impressions are delivered. So US revenue divided by US users will not exactly match the US ARPU Reddit reports.
Pew and Edison both weight their samples to the US population, but they ask different questions of different age groups. Pew asks adults whether they ever use Reddit. Edison asks people aged 12 and over whether they currently use it. That explains much of the 13-point gap between their 2026 estimates, by our calculation.
| Source | What it measures | Sample and period | Main limit |
|---|---|---|---|
| Reddit, Inc. SEC filings | Daily and weekly active uniques, revenue, ARPU | All visits to reddit.com and the apps, quarterly to Q3 2026 | Counts unique identifiers, not people. Logged-out and private-mode visits are hard to deduplicate. |
| Pew Research Center | Share of US adults who ever use Reddit | 5,511 US adults, 30 January to 18 June 2026 | US adults only. Method changed in 2023. |
| Edison Research | Share of Americans 12+ who currently use Reddit | 2,050 people 12+, January 2026 | Half non-probability sample. Method changed from 2025. |
Frequently asked questions
How many people use Reddit in 2026?
Reddit averaged 130.3 million daily active uniques and 515.2 million weekly active uniques in Q3 2026, according to its SEC filings. These count unique identifiers, not people. In the US, 25% of adults used Reddit in 2026, according to Pew Research Center.
How many Reddit users are in the US vs other countries?
Reddit had 50.7 million daily active uniques in the US and 79.6 million outside it in Q3 2026. US users were 38.9% of the total by our calculation. Reddit does not publish users for individual countries.
Is Reddit still growing compared with last year?
Daily users were up 12% on Q3 2025, driven by 24% growth outside the US. But US daily users fell 2%, and the global total was flat on Q2 2026. Reddit says daily users could fall by a low-double-digit percentage in Q4 2026 if search referrals keep declining.
Why are Reddit's US users falling?
Reddit blames search. It says search referral traffic fell meaningfully in Q3 2026, mostly hitting logged-out web visitors, and dropped by more than 1 million referrals a week in October. US logged-out daily users fell 4% year on year.
How much money does Reddit make?
Reddit's revenue was $2.20 billion in 2025 and $895.0 million in Q3 2026. That is $3.09 billion over the 12 months to September 2026, by our calculation. It expects $1,000 million to $1,030 million in Q4 2026.
Who uses Reddit the most?
Young adults. 40% of US adults aged 18 to 29 used Reddit in 2026, against 6% of those 65 and over, according to Pew Research Center. College graduates (36%) and adults in households earning $100,000 or more (36%) also use it far more than average.
Sources
- Reddit, Inc., Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1), 29 October 2026, accessed 31 October 2026. Link · Saved data copy
- Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet), 19 October 2026, accessed 31 October 2026. Link · Saved data copy
- Reddit, Inc., Form 10-Q, quarter ended September 30, 2026, 29 October 2026, accessed 31 October 2026. Link · Saved data copy
- Reddit, Inc., Q3 2026 Letter to Shareholders (Form 8-K exhibit 99.2), 29 October 2026, accessed 31 October 2026. Link · Saved data copy
- Reddit, Inc., Form 10-K, fiscal year ended December 31, 2025, February 2026, accessed 31 October 2026. Link · Saved data copy
- Edison Research, The Infinite Dial 2026, March 2026, accessed 31 October 2026. Link · Saved data copy
- Edison Research, The Infinite Dial 2025, March 2025, accessed 31 October 2026. Link · Saved data copy
Changes to this page
- : Page published with Reddit SEC filings to Q3 2026 (29 October 2026), Pew Research Center's 2026 social media fact sheet and Edison Research's Infinite Dial 2025 and 2026.