Advertising statistics
Updated
Every page below lists statistics as single sentences with the publisher, the data year and a link to the original source. Figures we calculate ourselves are labelled and show their method.
TV Advertising Statistics 2026
US CTV ad spend is forecast to grow 15.6% in 2026 while linear TV falls 1.5% (IAB). UK TV spend, TV ROI and streaming's 49% share of viewing.
Key figure: US CTV ad spend is forecast to grow 15.6% in 2026, according to IAB, up from 13.8% in its January forecast.