Marketing statistics
Updated
Every page below lists statistics as single sentences with the publisher, the data year and a link to the original source. Figures we calculate ourselves are labelled and show their method.
Affiliate Marketing Statistics 2026
US affiliate spend hit $13.62bn in 2024 and drove $113bn of e-commerce sales. UK spend was £1.8bn in 2025. ROI, benchmarks and AI data from 4 sources.
Key figure: US affiliate marketing spending reached $13.62 billion in 2024, according to the Performance Marketing Association.